Ykee Benda is urging rich Ugandans to invest in Ugandan music.
The music industry, according to the self-styled Boy So Tender, is big enough to profit from if proper investments are made.
Mpaka Records’ CEO encourages Uganda’s wealthy men and women to invest in the country’s “large and good” music business.
With the emergence of COVID-19 in March 2020, the local music business has been hemorrhaging as events, concerts, and clubs have been closed.
Artists have had to rely on money from online streams, other enterprises, and well-wishers for the past twenty months.
Several people have also given up on their musical goals and focused their efforts on other money-making ventures.
President Yoweri Museveni provided the entertainment industry a light of hope a few weeks ago when he said that the lockdown would be lifted by January 2022.
When normal business returns, the industry will be severely hampered, and it will take a lot to get it back to where it was.
Singer Ykee Benda now encourages the country’s wealthier citizens to put their money into the music industry.
The music industry, according to the self-styled Boy So Tender, is big enough to profit from if proper investments are made.
Dear Uganda’s wealthy men and women, I’m pleading with you to put money into Ugandan music.
This is a very large and profitable industry that will not destroy your finances if approached properly. Make an investment in music and talent. You’ll be grateful to me later.