To strengthen economies, focus on developing robust small and medium-sized enterprises (SMEs).

# Vista Bank’s Overriding Objectives and Corporate Responsibility

Vista Bank aims to drive economic and financial inclusion across Africa through its diverse subsidiaries and branches. The bank prides itself on delivering a comprehensive range of innovative and accessible banking services, particularly focusing on women and small and medium-sized enterprises (SMEs). By doing so, Vista Bank seeks to foster economic growth and prosperity in the regions it operates.

Following the acquisition of Société Générale subsidiaries and Orabank, Vista Bank is set to establish a presence in 16 countries across West and Central Africa. This expansion allows the bank to implement a multi-channel approach that encompasses digital banking, physical branches, agency networks, and ATMs. The primary focus is on mass-market retail, SMEs, and corporate clients.

### Support for SMEs and Women Entrepreneurs

Recognizing that SMEs are the backbone of many African economies, Vista Bank is committed to addressing the financial barriers they face. SMEs constitute around 80% of the economic fabric, yet they often struggle to access necessary funding. To combat this issue, Vista Bank has formed strategic partnerships with global financial institutions, enabling the establishment of substantial lines of credit tailored for SMEs.

The bank provides a wide array of services aimed at supporting businesses, including trade finance, supply chain finance, leasing, and advisory services. Specific initiatives for women entrepreneurs are part of Vista’s strategic plan, particularly in countries like Guinea, where women play an essential role in the economy but often operate in the informal sector.

### Youth Engagement Initiatives

In light of Africa’s youthful population—60% under the age of 25—Vista Bank is launching a dedicated youth package. This initiative aims to provide training and support for professional integration, along with tailored banking services. By empowering young people, Vista Bank positions itself as a key partner in shaping the future of the continent.

### Corporate Social Responsibility Framework

Vista Bank’s corporate responsibility framework is deeply rooted in ethical principles and a commitment to socio-economic development. The bank believes in conducting business with integrity and respect, both internally and in interactions with customers. This ethos extends to its partnerships and community initiatives.

Vista Bank actively engages in various corporate social responsibility projects that aim to uplift the communities it serves. Whether through financing developmental projects or promoting financial inclusion, the bank strives to be a vital player in the economic, social, and environmental development of the regions in which it operates.

### Addressing Housing Needs

Another pressing issue in Africa is the lack of affordable housing. In 2022, Vista Bank Guinea launched a social housing project in collaboration with AGUIFIL, aimed at enabling home ownership for the Guinean population. A significant step forward came in October 2023 when Vista Bank Guinea signed a $12 million loan agreement with Shelter Africa Development Bank. This line of credit will support SMEs and entrepreneurs in the housing, construction, and renovation sectors, thereby addressing the housing value chain in Guinea.

### Conclusion

In summary, Vista Bank is committed to creating a positive impact on African economies through its focus on SMEs, women entrepreneurs, and youth engagement. By addressing financial barriers and promoting inclusivity, the bank aims to drive sustainable economic growth. Its corporate responsibility initiatives further reinforce this commitment, ensuring that the bank not only thrives as a financial institution but also plays a crucial role in the socio-economic development of the communities it serves. With a holistic approach that integrates ethical practices and social responsibility, Vista Bank is well-positioned to contribute significantly to the continent’s future.